How to Get to the Top of the Page on Amazon: Do’s & Don’ts

Last night, I imagined myself as an Amazon seller. I tried to think about the issues sellers usually face on Amazon. While imagining, the only thing that targeted me was getting to the top of the page on Amazon.

According to research, 80% of clicks are dedicated to products on the first page, plus the first three listings on the first page receive at least 60% of those clicks. This means a seller can’t own his journey on Amazon without ranking his products on the first page.

So, if you are an Amazon seller and the same query is ticking through your head, no need to worry because you are in the right spot now. In this blog post, we will uncover some expert tips on how to rank on the top page on Amazon. Let’s dive into the journey and learn together.

Table of Contents

• 2025 and Amazon Algorithms
• Understanding the A9 Algorithm
• Amazon SEO
• Keyword Relevancy & Optimization
• Product Reviews & Customer Experience
• Amazon Advertising
• Competitive Pricing
• Highly Valuable Conversational Rates
• Don’ts to be at the Top of the Amazon Page
• Conclusion

2025 and Amazon Algorithms

The year 2024 was an impressive year for Amazon. Amazon hit nearly 638 billion U.S. dollars in net sales revenue worldwide in 2024. One of the most valuable brands in the world attracts almost 3.25 billion visitors, and the most significant market is the United States. However, for 2025, there are way more predictions and expectations.

But with predictions, tactics are also changing. And if one wants to hustle less and stand out in the crowd, one must adopt the top strategies. One of the top strategies is being at the top page on Amazon.

Understanding the A9 Algorithm

The A9 algorithm serves as the backbone of Amazon’s product search algorithm. It determines which product will appear for which customer. The goal is to analyze each product in detail to discover previous metrics. Relevant results are taken and then delivered to the customers accordingly.

In essence, the Amazon A9 algorithm provides a higher conversation rate with relevancy to the search query. Even A9 states that they analyze and observe past traffic patterns to decide the catalogue for customers.

Amazon SEO

Amazon’s SEO is a bit different from Google’s SEO. Amazon SEO is all about on-page SEO tactics, especially keyword integration. Amazon’s SEO ranking and conversation rate are based on more sales.

More sales = more money to be at the top of the Best Seller’s rank. Each category on Amazon has its own taxonomy of BSR. The lower the BSR, the higher the sales. Amazon SEO aligns with key factors, including relevancy, customer satisfaction, sales performance, etc.

Keyword Relevancy & Optimization

One of the best tactics for ranking on Amazon is relevance in keywords. The key is targeting the right keyword in the right place. Choosing the right specific keyword can control your purchase rate.

In Amazon keyword SEO, there are two options; the first is the short-term keywords, and the second category is the long-term keywords. Short-term keywords provide relevancy, but they are general. However, long-term keywords are more specific and give research competency.

Incorporate the keywords in your product’s title, description, product features, etc., to boost Amazon ranking and enhance product visibility.

• The title: The title is essential to an Amazon product listing because every word is researchable. Amazon provides a 200-character limit for the title, so utilize it wisely and incorporate the keywords with ranking parameters.
• Product features: When you want to know the details of the product, move to the product features section. Be mindful and mention the details in bullet points. Each bullet point has a limit of 500 characters, but try to make it clear and concise, and the 300-character limit is fair enough.
• Description: Another area to focus on is the description portion, which requires entering a relevant description with keywords. The character limit is 2000 characters.
• Image SEO: One more thing to keep in mind is Image SEO or image optimization. A high-quality image with a detailed description and A+ content enhances the customer’s engagement. First-class and fine images with clarity, higher resolution, and mobile-friendliness are your ultimatum to increase sales on Amazon.

Product Reviews & Customer Experience

Online reviews cultivate trust and credibility. Your first introduction is through your product; the second is your customer experience and product review. But make sure that your social proof doesn’t sound fake because Amazon’s algorithm heavily considers customer feedback.

Being moderate is the key. Strong seller feedback brings long-term success and is essential for elevating your performance on Amazon. Think about what the customer demands after ordering something.

Obviously, it’s faster delivery, so they see what they ordered. This quicker delivery makes the customer experience a 10 on 10. Amazon FBA provides this support, so take yourself off it and get on to the top page of Amazon.

Amazon Advertising

Amazon advertising is a further addition to Amazon’s ranking on the top page. This strategy is best for new sellers with no sales history or customer reviews. There are several Ad types for customer targeting, i.e., sponsored products, sponsored brands, sponsored display, Amazon DSP, Amazon store, Amazon video ads, Amazon coupon, Amazon live, etc.

These ads boost visibility and increase sales. With the help of these ads and campaigns, the sellers can target relevant customers even if the product is brand new. To better understand the types of CPM ads, please see the following blog post.

Read more: Targeting the Right Audience with Amazon CPM Ad Types

Competitive Pricing

Pricing is a crucial part of the race to the top. Customers demand value, the best offers, and great deals, so to provide these, one needs to do a competitive analysis of their competitors and then set the price details accordingly.

Buyers are mainly attracted to products that offer a complete package, the best product reviews with valuable deals, and attractive pricing. Meanwhile, Amazon also likes these things because they drive more sales. When evaluating your price, ensure that your price complements your product’s quality and quantity.

Highly Valuable Conversational Rates

As the name indicates, higher conversational rates signal the relevancy of your product to customers. They are highly valuable and have a significant impact on rankings. This sales metric can be boosted by optimizing product listings, enhancing the price strategy, using Amazon ads, and optimizing for mobile devices.

Don’ts to be at the Top of the Amazon Page

Above, we shared some do’s that help them be at the top of your Amazon page. Following are some don’ts that one needs to avoid if they want to be at the top:

• Imagine utilising a platform and making money out of it but not following its guidelines. That doesn’t sound ethical. If you want to be at the top, try not to violate Amazon’s policies.
• Keyword stuffing, irrelevant keywords, and overusing backend search terms are strictly forbidden. Ensure you don’t use them; otherwise, your account will be cursed.
• Never neglect the customer’s reviews, and don’t underestimate the power of image SEO.
• Uncompetitive pricing can also cause harm. Avoid overpricing and underpricing.
• People use multiple seller accounts, which isn’t permissible.
• Mobile optimization is a must-have in 2025. Negligence in mobile optimization can slow loading times and create format issues.

Conclusion

So, we are about to end the blog post. We have shared everything with you that may ensure higher rankings, more conversational rates, enhanced engagement, and all the other things you need to be at the top. Along with the parameters mentioned above, be vigilant and change your tactics according to the trend. Strategic changes are better for ranking and label success.

We would appreciate it if you shared the tactics you experimented with. Don’t forget to leave a comment. See you next time.